Types of unsustainability
Countless individual solutions for environmental problems are being proposed and developed; countless claims about sustainability are being made, but many solutions and claims are of doubtful quality or at least speculative.
Countless solutions for issues are being presented almost as “sustainability” itself, such as biodiesel, electric cars and windmills. They are presented as if there are no other issues. The consumer has no idea how sustainable solutions really are and what impact they have on other sustainability issues. Many presented solutions concern secundary issues and do not go back to the fundamental sustainability issues. To really assess the sustainability of a product it is necesseary to always investigate the root causes of damage.
The Oiconomy Standard reduces all issues back to a limited amount of fundamental types of damage. by which any solutions can be properly assessed. These fundamental issues choosen for the Oiconomy Standard are: